SoulCycle isn’t pulling any punches with its latest campaign that offers Peloton users free in-person classes… if they trade in their bikes. The move comes while Peloton is still dealing with excess inventory after misjudging post-quarantine demand.
“We’re dead set on seeing you back with your pack, so we’re giving you the opportunity to trade in your bike for the equivalent value of in-studio classes at SoulCycle,” reads SoulCycle’s Souls Reunited campaign site.
According…
