When you’re starting a new sports league, or really a new anything, you’re always praying for your first viral moment.
For TGL, a new golf league hoping to reinvent the game for a new era and a new audience, that moment came before the first season ever started. In 2024, Tiger Woods, the golf world’s biggest name and both a player and co-founder in the upstart league, showed up to a not-quite-finished SoFi Center, in West Palm Beach, Florida, where all TGL matches would soon be held. He…
