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Dubai News Club > Tech > The 2024 Olympics were a big win for TV of all kinds
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The 2024 Olympics were a big win for TV of all kinds

Press Room
Last updated: 2024/08/20
Press Room
Published: August 20, 2024
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The Olympics weren’t just good for streaming — they boosted traditional TV viewership, too. Even though the Games in Paris accounted for just three days of Nielsen’s July 2024 report, they led to a 2.3 percent boost in overall TV viewing compared to June and a 3.5 percent increase compared to the same time last year.

During the month, broadcast TV captured 20.3 percent of all viewership, marking a slight increase from last month. It also accounted for more than 22 percent of TV viewing…

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