The Olympics weren’t just good for streaming — they boosted traditional TV viewership, too. Even though the Games in Paris accounted for just three days of Nielsen’s July 2024 report, they led to a 2.3 percent boost in overall TV viewing compared to June and a 3.5 percent increase compared to the same time last year.
During the month, broadcast TV captured 20.3 percent of all viewership, marking a slight increase from last month. It also accounted for more than 22 percent of TV viewing…
