In September of 2023, Danny and Steven Sanicki played a round of minigolf. The Sanickis are twins, are both competitive golfers, and were budding content creators at the time, so of course they filmed the whole round. Danny edited the footage on his phone, recorded a quick commentary track, slapped a scoreboard over top of the video, and posted the tournament as a six-part series on his TikTok channel. Neither brother really expected anything to happen.
The videos went viral. And since then,…
