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Dubai News Club > Tech > This is Instagram’s new logo
Tech

This is Instagram’s new logo

Press Room
Last updated: 2026/08/13
Press Room
Published: August 13, 2026
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The updated Instagram wordmark.

It’s certainly… different. | Image: Meta

Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it’s used over the last decade. The updated wordmark is a strange mix of half-cursive half-print that’s somehow less legible than its predecessor. Like, that totally says “Instagzam,” right?

“The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh,” Instagram head Adam Mosseri announced on his account. “Cleaner and…

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