AI companies have recently been experimenting with interactive, AI-generated worlds. There’s an AI-generated version of Quake. An AI-generated Minecraft. Google DeepMind is also building a team to develop models that “simulate the world.“ Now, an AI startup backed by Pixar cofounder Edwin Catmull is trying to put its own spin on the idea — something it calls “interactive video,” which it’s letting people experience as part of a research preview that’s available today.
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