Part of the job of a content creator is to figure out how to get their work in front of the most people. Cracking — or fighting — the algorithm has historically been a frustration for creators, but YouTube is increasingly simply telling creators what they should do.
At the annual creator-focused Made on YouTube event, the company announced updates to the suite of AI-powered creator tools it unveiled in 2025. In its initial iteration, the dashboard of creator tools included things like A/B…
